Marrying CRM Analytics With Research Insights to Formulate the Best in Class Customer Loyalty Strategy

This presentation intends to examine the analytics and research approach that are being used in customer loyalty.

Marrying CRM Analytics With Research Insights to Formulate the Best in Class Customer Loyalty Strategy

Andy Kung

James Wong King Fai

PREFACE

The Customer Loyalty Program has been around for many decades with Betty Crocker (a brand name of General Mills) issued coupons for redeeming flatware in 1921 being one of the earliest known loyalty programs in America. Not until the late 1980s did Customer Loyalty Programs become popular with airline companies rewarding their loyal customers using air miles through the form of frequent flyer programs. Other service industries such as Banks, Hotels and Telecommunications s quickly followed and launched...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands