Marketing infalliable remedy

Teresa Cometto and Martin Zalovich

The aim of this paper is to understand the behaviour unleashed by the consumer crisis, the adaption of trade, the opportunities that the different formats and brands have as well as the threats to them, the tendencies for change in the consumer market and the strategies better adapted within this context.

Marketing Infallible Remedy

Understanding and satisfying consumer needs more successfully than the competitors

Martin Zalovich ORT University/Bank BostonTeresa Cometto ORT UniversitySudy Lever SA

Introduction: What is the Uruguayan Consumer Really Like?

Despite its small size and population and the fact that it is hemmed in by two giants, conspicuous because of its high level of education, large middle-class, and standard of living and security, what makes this country so distinctive as to have once been called...

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