Market research in North America

This paper provides an estimation of market research spending in North America for 1999-2002 and a projection for 2006; an overview of the region's main characteristics; identifies major market research trends affecting the region 2002-2006; reviews key issues affecting North America; and finally provides recommendations for those undertaking market research market in the region.

Market Research In North America

 Laurence GoldInside Research


Spending for marketing research during the last several years has been robust in North America, helped by an expanding economy and a weak euro. All this has changed and...

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