Management of competitive information within a global company

Anke Sturtzel

Against the background of European integration and globalisation of the aerospace industry, competitive intelligence receives new significance.

Management of Competitive Information within a Global Company

Anke SturtzelDaimlerChrysler Aerospece AG, Germany

SPECIAL ASPECTS OF THE AEROSPACE INDUSTRY

It is extremely difficult to determine the position of the aerospace and defence industry in the competitive scene because there are market mechanisms that are complex and hard to identify. The structure of the relationships between the companies involved in the competition process is extremely intricate because of everincreasing interrelationships. The upholding of national political interests in the end leads to a considerable limitation of the competition in the aerospace and defence industry.

The worldwide decrease in defence budgets originating...

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