Lux: Shrugging off gender inequality – Decoding ambivalence towards gender inequality in Japan

Lux, a Unilever-owned haircare brand, conducted a quantitative study to ascertain where personal "pain points" are from the perspective of today’s Japanese women.

Introduction

110thout of 149 countries. With overall gender disparity of 33.8%, 110th is where Japan ranks in the 2018 World Economic Forum's Global Gender Gap Report on gender equality, nestled snugly between Mauritius and Belize. While gender dispar

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