Looking inside the Digi-Qual Toolbox: Tips and tricks to leverage the digital qualitative revolution

Garnette Weber, Cláudia Mota and Dalila Antonacachi

There are many options available for time-pressured people looking to adopt or expand their use of digital qualitative research and automation of processes in Latin America.

Introduction

The speed at which business and marketing decisions are designed, implemented and measured is becoming increasingly fast, putting pressure on qualitative research projects to be completed in very short time- frames with pressure to reduce budgets. Time-pressured participants are, in many cases, unable to travel to research facilities. In addition, client observer schedules can have competing demands. International research has unique challenges associated with geographically dispersed participants living in different time-zones and language barriers. As multi-lingual researchers attempt to bridge the gap, the lack of local language expertise results in communication barriers. With medical studies and other sensitive topics,...

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