The king is dead, long live to the king
Yes – TV is no longer the king of the media. A sudden eruption of digital and online media has changed the landscape. However, when analyzing the success of the new king, we still ask "Why?". Digital was not initially a massive media type but came like a tsunami. It may be part of the success of digital was not for their massive reach, instead for other reasons. The secret was the measurement, or the "perception" of measurement. "Everything" could be measured: clicks, pages, unique visitors and real time, although later...