Listening instead of asking: how blogs provide a new way to better understand market trends

Around 70 million blogs have been created worldwide, with around nine million currently running in France.

Listening instead of asking: how blogs can provide a new way to better understand market trends

François LaurentConsumerInsight, France;Adetem (National Association for Marketing), France; and Irep (National Association for Advertising), France

Alain BeauvieuxAMI Software, France


About 70 million blogs have been created worldwide with around nine million in France. An extraordinary new field of investigation is offered by the blogs as millions of instances of electronic data can be processed by software programs directly.

This paper will explain how to study what is said on blogs thanks to two kinds of tools: the first...

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