Listening instead of asking: how blogs can provide a new way to better understand market trends
François LaurentConsumerInsight, France;Adetem (National Association for Marketing), France; and Irep (National Association for Advertising), France
Alain BeauvieuxAMI Software, France
About 70 million blogs have been created worldwide with around nine million in France. An extraordinary new field of investigation is offered by the blogs as millions of instances of electronic data can be processed by software programs directly.
This paper will explain how to study what is said on blogs thanks to two kinds of tools: the first...