Lipstick on a pig - Getting the tastiest pork from Japanese qualitative research

James Parsons

This article discusses qualitative research (focus groups) in Japan, which, the author argues, is often not true qualitative research at all but really quantitative in disguise.

Lipstick on a pig: Getting the tastiest pork from Japanese qualitative research

James ParsonsFlamingo Tokyo

INTRODUCTION

President Obama's newsworthy phrase used during the US election campaign was thought by some to be a reference to Sarah Palin (an assumption...

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