Lifestyles in Uruguay

Nicols Manuel Somma
APOYO Opinion y Mercado S.A.


This paper presents the main results of research based on a 2,000 case survey and carried out at beginning of the year 2002, concerning lifestyles in Uruguayan society.        


Theoretical Grounds

Differently than other approaches in applied social sciences, where it is possible to precisely identify the origins of a concept, in the case of lifestyles the theoretical and empirical grounds are multiple, diverse and heterogeneous. Due to the significance of the concept, a not rejectable part of theoretical and research production in social sciences makes contributions in a voluntary or involuntary way to lifestyle treatment.