Let Them Speak: A trial of voice technology for big little qual

Anne-Marie Moir

A study in Australia set out to test the viability of AI-powered voice technology in conducting a qualitative style interview.

Introduction

At the 2018 Australian Market and Social Research Society Conference we presented a paper which tested the suitability of a range of Al tools including Image, Video and Voice-to-Text technologies to aid qualitative researchers in the important but tedious task of analysing qualitative research.

Now, we went to test the capabilities of Al even further by considering the potential for an Al powered voice tool to conduct a qualitative style interview.

Face to face qualitative research often begins with open ended questions which are designed to generate input from respondents without directing or influencing. The moderator then listens and...

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