Let me start with a personal revelation. I have cancer- no, don't worry, I am not on my death bed, but I am dealing with the diagnosis and all the things that go on with taking a cancer challenge head on. Now, one thing that I have learned about cancer is that it is not just a physical journey. There is this looming mental piece that is so very very hard to articulate. You see it doesn't show up in the data.I have blood tests and scans and all that spits out...
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We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.
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Bray Leino
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