Learning – Every Damn Day: How to interpret your world and find Ikigai

The founder of data company Heart-Data Inc introduces the Japanese concept of “ikigai” and how to apply it to brand (personal brand or business brand) questions.

It is kind of personal...

Let me start with a personal revelation. I have cancer- no, don't worry, I am not on my death bed, but I am dealing with the diagnosis and all the things that go on with taking a cancer challenge head on. Now, one thing that I have learned about cancer is that it is not just a physical journey. There is this looming mental piece that is so very very hard to articulate. You see it doesn't show up in the data.I have blood tests and scans and all that spits out...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands