A region in evolution, despite difficulties
Nelsom MarangoniIBOP Solution
In Latin America, despite the geographic proximity of the countries, especially Brazil, which borders most of the other countries, there are significant cultural differences, and in particular, differences in the way a population behaves, which reflects on purchase and usage habits in terms of products and services. In this region, countries with fragile economies and limited technological development interact with countries of intense and varied industrial and service providing activities, with similar standards to those found in more advanced countries. There are also markets with very different development...