Joining the fourth dimension: an interactive online journey with consumers and clients
Andera GadeibDialego AG Market Research Online, Germany
Catherine GenterMoët Hennessy, France
Do we understand our consumers? What do the consumers do, what do they want, feel, what motivates and drives consumer action? Do we understand their dreams and desires? These are questions being asked by marketers who develop new products, or relaunch existing consumer goods with an eye on the consumer. A 'consumer focused product development' is the most successful way of inventing new products. If you have an item that does not fit a...