Janus and the Changing Face of Pricing Research

Are you curious about how the economic crisis has influenced reactions to promotions? Do you wonder whether pricing is more important for shampoos or for diapers? Would you like to know how changing the size of a can of crisps works in relation to changing its price or how to better answer your clients' questions by leveraging the power of a database? Join us for this interactive session in which we will present our extensive data on price sensitivity (and assess the wisdom of the crowd by surveying our audience's beliefs about pricing in real time).

Janus and the Changing Face of Pricing Research

Maureen Arink

Vicky Nef

Anne Favrelle


Pricing is one of the most powerful marketing levers. It represents the harvesting of all communication and brand architecture investments; it also brings a golden opportunity to communicate what your brand is worth vis-a-vis competitive offerings. Get your price right and you can maximize profit and strengthen your brand – get it wrong and you can lose revenue, confuse consumers, or even start a price war.

It's not surprising that pricing research never goes out of fashion. But ad-hoc research has its place – great...

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