Is the web killing the high street?
Graeme Lawrence and Helen ClarkVirtual Surveys Limited, United Kingdom
INTRODUCTION: TRENDS AND ANALYSIS
An important starting point that cannot be contested is that online shopping continues to grow and is fully established within the retail framework. As such the web has changed and, most importantly, will continue to change the way consumers shop.
Wherever you look there seems to be some data about the impact of online shopping on the retail industry. Examples include:
Estimated £25–30 billion will be spent online in the UK in 2007.
24 million people shopped...