In-Store Shopper Analytics: Understanding hair care preferences through visual attention

ELVIVE, the haircare brand, analyzed shoppers' behavior during its purchase intention processes to refine its marketing strategy in Peru.

Summary

The general objective of this study is to analyze shoppers' behavior during their purchase intention processes at the retail outlet for the hair care category, specifically shampoo, and provide ELVIVE's brand with relevant information to work on their marketing strategy.

  • What is the relationship between visual attention and purchase intention at the retail outlet?
  • Is my brand seen by most shoppers at the retail outlet?
  • Are buyers of other brands seeing my product?
  • How much visual attention time does the shopper dedicate to the hair care category?
  • What is the interaction with the shampoo packaging?
  • Is the price relevant...

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