Inspiring change - Innovative methods and integrated advertising

Online advertising and marketing is still relatively new, and measuring effectiveness and understanding consumer reactions is correspondingly nascent.

Inspiring change – Innovative methods and integrated advertising

J. Alison BryantSmarty Pants, United States

Lauren WeinbergDigital Ad Sales Research, MTV Networks, United States

Brian Levine and Devra JacobsInnerscope Research, United States

Marjan MassoudianThe V.E.R.T. Group, United States


Online advertising and marketing is still a relatively new field of practice. There have been several key turning points in the industry over the past 10 years: the initial introduction of advertising banners; the creation of the Google Ad Words program; the quick rise of search engine marketing and optimization as a field unto itself; and,...

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