Inside out: How a revolution of consciousness is changing our future

This paper challenges the traditional view of change as the stimulus for opportunity; it instead considers within human change and between human change as fundamental to understanding consumers in an insights and marketing capacity.

Introduction

Times, they are a changin'. So much so, music has become literature and ageing hippies Nobel prize recipients. With change, of course, comes opportunity – the opportunity to adapt, invent, respond. Change provides entrepreneurs with the potential to forge new paths in all industries and the market research industry is no different, which is why our conferences, inboxes and news headlines are brimming with exciting new toys, flashy devices widgets and gadgets. Exciting new industry changes and technologies are launched, helping us to keep up with change, to glean better insight, richer insight, faster, more cost effective and with...

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