Information à la carte - The need to select, prepare and present

If market research must be more effectively used, especially in tough economic times, the challenge is not so much in the research process itself, but in the way the results are targeted at and presented to the different stake holders.

Information à la carte – The need to select, prepare and present

Ineke van MeelRandstad, Netherlands

Jeroen RietbergIntellex Dynamic Reporting, Netherlands


There is no doubt that 2009, the year that will be remembered for its financial crisis, will also be remembered by market research professionals as the year during which the industry definitely changed its shape and character. The change, which started well before 2009 and won't come to an end before the year is over, is of course not very sudden and in that sense,...

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