In-Store Radio
The Sales Implications of Reach and Frequency
Craig GugelWorldwide Analytics & Strategy at Interactive Market Systems, Inc., United States
Rob WolfMarketing & Research, In-Store Broadcasting Network, United States
“Salesmanship consists of transferring a conviction by a seller to a buyer.”
Paul G. Hoffman
The opportunity has never been greater for professionals in the retail grocery industry to begin the process of tying supermarket product sales to targeted commercial audience measures, more specifically, demographic estimates of those who are likely to be reached by in-store advertising. Traditionally, the bricks and mortar of American supermarkets have been classified...