In-Store Radio
The Sales Implications of Reach and Frequency
Craig GugelWorldwide Analytics & Strategy at Interactive Market Systems, Inc., United States
Rob WolfMarketing & Research, In-Store Broadcasting Network, United States
“Salesmanship...
In-store radio. The sales implications of reach and frequency
The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.
