In-store radio. The sales implications of reach and frequency

Rob Wolf and Craig Gugel

The authors recently analyzed the local audience delivery patterns of a national television, magazine and IBN in-store radio buy in concert with a local broadcast radio schedule in 25 top Nielsen DMAs.

In-Store Radio

The Sales Implications of Reach and Frequency

Craig GugelWorldwide Analytics & Strategy at Interactive Market Systems, Inc., United States

Rob WolfMarketing & Research, In-Store Broadcasting Network, United States

“Salesmanship consists of transferring a conviction by a seller to a buyer.”

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