Image subjectivities: technology and images enabling a new form of self expression

This paper examines the online behavior of young people in China, with a particular focus on their habit of manipulating and exchanging images over the net.

Image subjectivities: technology and images enabling a new form of self expression

Jerry Clode and Jim PoppelwellAnovax Marketing and Research Consultants, China


China's online population is on the brink of overtaking the United States as the largest in the world. Growing at six million users a month (10 times the pace of US internet growth), China's internet users, who are predominately of a young age, will constitute the world's largest internet market by the close of decade. This paper focuses on understanding the behavior and culture of China's young internet users, a driving influence on future...

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