If this child were a car, what sort of car would it be? The global child: Using appropriate projective techniques to view the world through their eyes

Many clients around the world are trying to understand what appeals to a young audience, raising many challenges.

If this Child were a Car, What Sort of Car would it be?

The Global Child: Using Appropriate Projective Techniques to View the World Through Their Eyes

Barbie ClarkeKids and Youth, United Kingdom

THE CHALLENGE OF RESEARCH WITH CHILDREN

There are many hurdles in carrying out research with children and young people. Clearly, as researchers, we must be careful that we do not exploit or manipulate children, nor undermine their confidence. We need to ensure that codes of conduct are in place and adhered to (Clarke, MRS Conference 2003). But apart from ethical and moral considerations, which go hand...

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