Valuing Television Programmes
I Enjoyed It! Programme Appreciation What is Being Measured and How Can it be Used?
Alexander P. Nielsen andErik Nordahl SvendsenDR TV, Denmark.
INTRODUCTION
People watch television because they enjoy it. Through television they can experience updating news programmes, interesting documentaries, engaging fiction, fun quiz shows, dazzling entertainment, and compelling sports events. If we regard human beings as able to choose and decide according to their immediate gratification, we could then state that people always watch the programmes within the available offer that they most enjoy. This statement holds true on a general...