I Do Not Want to Answer This Question! The Demands for Complete Data Meet Low Response Rates - Innovative Ways to Measure People
Robert Nicklas and Andrea Scharrenbroch
Keen insight into consumer needs and behavior is a central objective of efficient advertising market research.
I Do
Not Want To Answer This
Question!
The
Demands for Complete Data
Meet Low Response Rates -
Innovative Ways to
Measure People
Andrea
Scharrenbrochand
Robert Nicklas
Audience
Research Panel: Primary
Research Objectives and
Supplementary Fields...