What to expect from this paper
This paper is about taking a holistic approach to online communities and developing a mindset that obsessively focuses on the client end-game, rather than any fixed methodology. We explore what makes an effective online community; highlighting what works, and also some of the pitfalls (based on personal experience!). During the course of the paper we'll use four case studies from clients in diverse sectors to illustrate the key points.
Introduction
Stakeholders want fast, cheap and accurate. They don't want to compromise, which is dangerous.
It leads to some practitioners offering approaches that hide their...