How SONOS Understands Drivers of NPS by Using AI: Better, faster, cheaper – Understanding of loyalty drivers by analyzing NPS’ open text responses with AI

Sonos, an US consumer electronics company, shapes its product development strategy by analysing open text responses, but wanted to categorise them into meaningful content strategies.


Text data is an untapped goldmine: by using text categorizations, Al can predict NPS (Net Promoter Score) even better than with quantitative questionnaires. NLP analytics had been used for auto-coding with great precision. Results shaped

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