How we used a robot to solve a very human problem

Elaine Rodrigo and Nina Rahmatallah

Danone, a multinational food company, employed the help of an artificial-intelligence robot, Eva, to better understand the world through the lens of visual user-generated content.

Being 'more david'

Danone is a Goliath in the yogurt world, leading the global category for many years, driven by our core philosophy of health through nutrition. In recent years, alongside the fragmenting consumer landscape, consumer expectations of "health" and "nutrition" have shifted dramatically. This has been driven largely by two things - one being the Millennial generation and the mindset they have imparted on the rest of the world. The other being the small, local start-up brands with the ability to move fast and change the game in what feels like minutes-the Davids to our Goliath. The first of...

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