How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?

Daniel Ray, David Gotteland and Vanessa Casacci

Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest.

How to Measure the Asymmetric Relationship Between Attribute-Level Performance and Overall Satisfaction?

Daniel RayGrenoble Ecole de Management, France

David GottelandGrenoble Ecole de Management, France

Vanessa CasacciEDF R&D, ICAME, France

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