How to capitalise from the new E-conomy in Latin America

Michelle de Montigny and Rosi Ware

The paper presents new data from the four main Latin American economies (Argentina, Brazil, Colombia, Mexico) on what people really feel about the Internet, how they use it, and their motivations and concerns.

How To Capitalize From The New E-conomy In Latin America

Rosi Ware Consultant, Global TGI, Kantar Media Research, United States. andMichelle de Montigny COO, TGI Latin America, Kantar Media Research, United States.

INTRODUCTION

The Internet is a fast-growing medium around the world. In Latin America, it is growing at about the same rate as in many non-English speaking Western European countries (for example, Spain and France). While the amount of information about the number of people using the Internet in Latin America and the sites that they are visiting is growing, there is still very little...

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