How Social Media is Democratizing Research

With over 25,000 firms and 3,000,000 professionals engaged in market research worldwide - in a world where Encyclopedia Britannica has been largely eclipsed by Wikipedia – how do we stay afloat? This session will demonstrate how technology and society are changing and ask how market researchers must adapt.

How Social Media is Democratizing Research

Sean Case

“It took radio 38 years and television 13 years to reach 50 million users. But the Internet managed it in four years and the iPod, just three years…It took Facebook nine months to reach 100 million users. If Facebook were a country, it would be the fourth largest in the world, between the U.S. and Indonesia.” Alvin All, former CEO, iParenting Media, and former Director and GM, the Walt Disney Corporation


As cited in a blog post by Jake Hird titled “20+ mind-blowing social media statistics revisited” : 70%of...

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