How different media channels change their positioning in a context of crisis

Carola Pradas, Constanza Flores, Esteban Coll and Nora D'Alessio

This paper is based on the recent extreme political and economic uncertainty in Argentina and which presented an opportunity to study the relationship between the public and the media mix in this situation.

How Different Media Channels Change Their Positioning In A Context Of Crisis

The interaction between various media in Argentina

Nora D'Alessio D'Alessio IROLEsteban Coll AGEA Diario ClarnConstanza Flores Radio Mitre S.A.Carola Prads D'Alessio IROL

Introduction...

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