How Coca-Cola future-proofed a tracking study in Japan: Adapting to the device of preference

This paper outlines a tracking study that adapted to device preferences in order to be future-ready, and reflect the reality of beverage consumption in Japan.

How Coca-Cola future-proofed a tracking study in Japan: Adapting to the device of preference

Makoto Moriguchi and Daniel Welch

Introduction

In late 2015, Coca-Cola Japan and Ipsos came together with the objective of enhancing the representivity of The Coca-Cola...