Homogeneity or heterogeneity? Social networks and Asia Pacific

Most of the attention surrounding Web 2.0 has focused on western examples, looking companies such as P&G, or websites such as Facebook.

Homogeneity or heterogeneity? Social networks and Asia Pacific

John Shanahan Colmar Brunton, Australia

Ray Poynter The Future Place, United Kingdom

Jason Ho Asia Pacific, Colmar Brunton, Singapore


Most conversations and presentations about Web 2.0 have focused on Western examples, typically from the United States and Europe. Companies such as P&G, Lego, Albert Heijn, and Unilever tend to get most of the press, along with US-originated services such as Wikipedia, eBay, YouTube, Facebook, and MySpace.

However, this Western focus on Web 2.0 ignores the fact that the largest global Internet footprint is that of Asia. As of...

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