Globalization of Market Research Tools

The paper describes a research approach which is particularly suited for international research: a standardized pack test methodology which utilises latest multimedia technologies for on-screen testing of new pack designs.

Globalization of Market Research Tools: The Digital Pack Test

Dirk FrankISM Global Dynamics, Germany andHarriet DehdeBeiersdorf AG, Germany


International market research is the fastest growing sector in our business reflecting...

Not a subscriber?

Schedule your live demo with our team today