Global Medium, Global Measure An Assessment of Internet Users Across and Within Regions of the World
Steve Garton Hong Kong S.A.R., China.
THE SURVEY
A harmonised questionnaire (NetWatch) has been administered since July 1997 across largescale facetoface readership surveys in Asia Pacific and consumer 'scanner' panels in North America and Europe. The sample size, age range and universes of people covered in the surveys are given in the table below.
TABLE 1: SURVEY SCOPE
Survey source | Target sample | Totalsample... |