Global Asian youth culture - Connected from Delhi to Shanghai to LA
Robin BrownEnvironics Research Group, CanadaJoseph ChenUnilever, Canada
INTRODUCTION
Thirty years ago, North American teenagers flocked to the movies to laugh at a new comedic duo, Cheech and Chong, and a new movie genre, the "stoner movie". That generation may now have moved on but the genre remains stronger than ever and their kids are flocking to laugh at the similar exploits of a new duo. The jokes and enthusiasm for marijuana may be similar but one thing is different. While Cheech and Chong played up...