Getting an IPG. Hypothesis vs. reality
Stan Seagren and Fontana Fitzwilson
The purpose of this paper is twofold: explore the impact of an Interactive Program Guide (IPG) on TV tuning once an IPG is deployed in a home; and explore the use of IPGs, user feedback, advertising exposure, and click through rates, with user profiles.
Getting an IPG
Hypothesis vs. Reality
Fontana FitzwilsonTV Guide Networks, United States
Stan SeagrenNielsen Media Research, United States
PROGRAM CHOICE BACKGROUND
In 1971, Paul Klein of NBC postulated that the program choice made by the average viewer was...