Gender Bias in Brands and Business: Using gender bias for good, not evil
Amy Fridlund and Nikki Feld
This paper presents an approach that quantitatively measures conscious and unconscious gender bias across brand touchpoints as determined by the consumer in Australia.
Businesses and brands have an opportunity to grow market share by better meeting the need of the genders. But it can be challenging to see the opportunities when gender bias, particularly unconscious gender bias, obscures them. This paper...