Gaming 0.0 - A research game as an innovative 'offline' research tool

This presentation addresses how FLEX/theINNOVATIONLAB and Blauw developed an innovative and smart board game, played by researchers, designers and consumers, to create a synergistic environment for ideation in order to get the best out of people.

Gaming 0.0 – A research game as an innovative 'offline' research tool

Jeroen Verbrugge and Abke GeelsFLEX/theINNOVATIONLAB, The Netherlands

Sylvie VerbiestBlauw Research, Netherlands

Arthur FletcherBlauw Research, United Kingdom


Our quest was driven by a commercial imperative – to find a business solution to a business problem. FLEX/theINNOVATIONLAB, an established industrial design company, and Blauw research have been working for many years using various techniques to generate ideas for new products. Our problem was that we were uncomfortable with the way these techniques worked and the quality of ideas that were being produced.

In particular,...

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