From hype to reality: Artificial intelligence in market research
Steven Debaere, Tom De Ruyck and Kristof Coussement
This paper provides two case studies that explain how artificial intelligence (AI) can assist the market research industry in finding insights and predicting consumer behaviour.
Preface
Artificial intelligence in market research: hype, trend, overrated or game changer? It's time to experiment and find out.
Meet Galvin, the intelligence Insight Activation Studio assistant, and Minority Report in research communities. These two successful...
