From Big Data to Big Decisions

This paper describes how Microsoft has developed a data platform to capture and analyse on-device product feedback and social media output, providing insights to drive supply chain, product development and customer engagement decisions.

From Big Data to Big Decisions

Reed Cundiff and Ilana Saarikko

Introduction

Building the capabilities to capture, assess and analyze the overall health of a company's products and services, and the drivers behind it, are paramount for business success. Traditional...

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