Feel Nothing, Do Nothing: Unlocking the emotional secret of online spending

This paper explains how MasterCard, the financial services company, used research to better understand online purchasing and payment behaviour.

Feel Nothing, Do Nothing: Unlocking the emotional secret of online spending

Joost Vastenavondt and Koen de VosMasterCard EuropeTom Ewing and Orlando WoodBrainJuicer Group

Introduction

The Internet is the most measurable medium in research history. Everything...