Feel Nothing, Do Nothing: Unlocking the emotional secret of online spending
Tom Ewing, Joost Vastenavondt, Koen de Vos and Orlando Wood
This paper explains how MasterCard, the financial services company, used research to better understand online purchasing and payment behaviour.
Feel Nothing, Do Nothing: Unlocking the emotional secret of online spending
Joost Vastenavondt and Koen de VosMasterCard EuropeTom Ewing and Orlando WoodBrainJuicer Group
Introduction
The Internet is the most measurable medium in research history. Everything...