Fast Fashion Delivered: An innovative approach fusing AI and segmentation for brand building and consumer targeting

Myntra, a fashion e-commerce company, developed Artificial Intelligence (AI) to predict growing fashion trends in India to improve its business metrics.

Introduction: The state of the fashion industry and the need for AI enable fast fashion

India's internet landscape

India has a very interesting internet landscape. Out of the 1.2 Bn Indian population, as per the IMRB Icube report and triangulated with various other sources, only 450 Mn have ever accessed the internet, with 310 Mn from this set forming the monthly active base. Of this, about 200 Mn have ever transacted online, which, to give a perspective, is as large as the population of Brazil. These consumers are faced with an explosion of choice with over 300 companies vying for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands