Facebook: Local shopping discovery in the age of mobile

Facebook, the social networking service, looked into local shopping habits across a number of markets and the need for a mobile-friendly digital presence, by integrating survey data with Facebook's internal data to maximize insights.

Preface

Local is still important; the mobile phone helps to reinvent the high street; and mobile and social connections offer significant opportunities for local businesses to grow.

In a segmentation study conducted among consumers and small businesses

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