Experimental consumption and excessive impulse buying
Elena Olabarri Fernandez and Irene Garcia Ureta
The paper describes four types of consumers that range from the most self-controlled and austere to those that experience economic, social, and familiar difficulties due to their psychological and emotional dependence on buying.
Experimental
Consumption And Excessive
Impulse Buying
A new
typology of consumers
Irene
Garca UretaandElena Olabarri
FernndezUniversity of the
Basque Country
Introduction
The idea that
understanding excessive
or addicted consumers
will help us apprehend
the...
