Evolving Public Health England's approach to behaviour change: Uncovering social and cultural barriers to presentation for cancer treatment

Public Health England, a UK government agency, promoted the benefits of an early cancer diagnosis by using linguistic modelling and semiotic analysis to explore “public” and “personal” discourses of cancer.

Executive summary

Be Clear on Cancer(BCOC) is a program of activity launched by Public Health England (PHE) in 2010, with the aim of improving England's cancer survival rates by raising awareness of the signs and symptoms of cancer, encouraging those with...

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