Ethical Do's and Don'ts in the Financial Servicing of Customers
Hakim Zemni, Gino De Vooght, Ben Decock and An SchmückerCompagnie, Belgium
Lieve SchurgersBusiness Intelligence, Dexia Bank, Belgium
Dirk SchyvinckExternal Communications, Dexia Bank, Belgium
In general, no matter whether the decisions taken by general managers. product developers, strategic planners, communication managers and the like are of a managerial nature or of a marketing nature, the decision takers tend to be considerate about the possible implications of their decisions. This is not less true for decisions taken in the banking business. In...